EMD Serono is partnering with Men’s Health Network on a patient education campaign aimed at raising awareness of male infertility.
The effort, dubbed “In The Know: What No One Tells You About Male Fertility,” is launching this week, which is Men’s Health Week. The campaign features a 20-page booklet written in conjunction with the Society for the Study of Male Reproduction, a website (www.FertilityLifeLines.com/intheknow) and a PR campaign by Baer Consulting. It’s being supported by a satellite media tour, and aimed at reaching couples through health titles and local news outlets.
FertilityLifeLines.com is EMD Serono’s fertility awareness site, and includes branding for Gonal-f, a hormone treatment indicated for both male and female infertility. Patients can get the booklet by registering at the site or by calling a toll-free number. EMD Serono reps are advising physicians of the booklet’s availability.
